Often people refer to bulk emails as spam or junk emails, because the term bulk leads to unsolicited mass emails. From our point of view, if the emailing job is done right, bulk email is synonymous to a marketing email. Never send your bulk emails all at once. Never send them to people who are likely not interested in your offer. When you send bulk emails, make sure your messages do not violate the acceptable use policy (AUP) of email or internet service providers.
So, our answer is if bulk email messages are not sent all at once and they are only sent to people who are subscribed to receive your marketing emails, then bulk emails are not spam.
Using the right bulk email software, capable of personalizing the email content and scheduling the sending of emails one by one, you are likely to increase the success rate of your marketing emails. AB Bulk Mailer has proved to be the most fruitful, easy to use and feature full email marketing software.